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On December 6th, the national finals of the China International University Student Innovation Competition (2023) concluded at Tianjin University. Our school's project, titled "eChuhai - A One- Stop Service Provider for Chinese Cross-border E-commerce Brands Going Global", stood out in the competition and won the national silver award in the graduate startup category of the main track for higher education institutions, achieving another excellent result. 
China International College Students' Innovation Contest, formerly known as "the China International Internet+ College Students' Innovation and Entrepreneurship Contest", which is an innovation and entrepreneurship competition jointly hosted by the Ministry of Education and other eleven ministries and commissions, as well as local provincial people's governments. It aims to provide a platform for young college students to exercise and showcase themselves. Since the comprehensive launch of preparations for the contest, our college has carefully organized a large number of teachers and students to participate according to the school's arrangements. During the preparation period, the college overcame numerous difficulties and actively built various resource matching platforms. The excellent results obtained are inseparable from the day and night efforts of each team and the dedicated teaching of the instructors. The project titled "eGoGlobal - One-Stop Service Provider for Chinese Cross-Border E-commerce Brands Going Global" was jointly guided by teachers Lou Wei and Liu Xinyi, and was founded in collaboration with Wang Miao, the chairman of the 2008 student union of our college. The team innovated the "eGoGlobal service", leveraging its strong overseas self-operated strength as a backdrop, successful overseas expansion experience in self-operated brands in fields such as 3C accessories and maternal and child clothing, as well as a strong professional team as a guarantee. While developing the self-operated sector, it also provides overseas expansion services for enterprises. By building a complete cross-border service ecosystem around overseas short video platforms, it offers services such as talent cultivation, operational services, joint operations, resource integration, and brand incubation, helping Chinese enterprises go global. 
"Although the competition has come to a close, entrepreneurship is just beginning. Many participants from Jiangxi University of Finance and Economics' Accounting College have expressed their intentions to use this competition as an opportunity to further strengthen their initial resolve for innovation and entrepreneurship, create new achievements on the journey of pursuing their dreams, and realize a remarkable life. In the future, the Accounting College of Jiangxi University of Finance and Economics, led by the university, will continue to optimize the entrepreneurial environment, create more exhibition and exchange platforms, provide even more high-quality and efficient services, fully stimulate the vitality of innovation and entrepreneurship throughout society, jointly promote the vigorous development of 'mass entrepreneurship and innovation' ，and inject new momentum and make new contributions to high-quality economic and social development and higher-quality and full employment! "(Written by Deng Jichen and Zheng Shixuan of the Accounting College; Photographed by the Accounting College)
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